Hero Investors LLC 

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Welcome to Hero Investors!

We want you to be an educated, successful and confident investor!

Are you as tired of the old style of investing sold by mutual fund companies, banks, brokerage firms and the media as we are? Are you starting to wonder if what benefits them does not always benefit you? Is the biased information they dispense designed to sell investment products that create big commissions rather than create peace of mind for the investor?

At Hero Investors, we've replaced the "Financial Advisor" with the "Investor Coach".

Do you want a totally transparent and understandable investment process? Do you want the peace of mind of knowing that the financial advice you are getting is based on "your best interests?

Now you have a choice.

Matson Money

Established in 1991, (as Matrix Asset Allocation, Inc.) Matson Money is a full service Registered Investment Advisor firm offering asset management services through independent financial professionals nationwide. Our unique approach to investing is firmly grounded in Nobel-Prize winning financial and economic principles. We believe that every investor should understand and feel confident about their investment approach.

Click here to visit Matson Money


Free Market Portfolio Theory

Free Market Portfolio Theory is the synthesis of three academic principles: Efficient Market Hypothesis, Modern Portfolio Theory, and The Three-Factor Model. Together these concepts form a powerful, disciplined and diversified approach to investing.

What Free Market Hypothesis means to you, the investor:

  • Recognize that the stock market, the media and popular culture, by and large, encourage behavior consistent with the belief that the market is inefficient. Without clearly defined investment philosophy, it is easy to be manipulated by media, advertisers and investment professionals eager to sell products.
  • You must understand that there is a choice to be made about how you believe that market works. Do you believe it is efficient or inefficient?
  • Your market belief will guide your investment strategy.

Read more about the Free Market Portfolio Theory by clicking here.

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Investing Mistakes - Things to avoid as an investor.
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We want to provide our clients with an opportunity to effectively achieve their financial goals.
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